Last week I went to Mexico to a food blogger camp. At least I think I did. By the time I got to my stopover in Houston on my way home, the lines, the crowds, and the cold, harsh reality of business as usual hit me hard. I began to doubt myself. (Also business as usual.)
Thankfully, I took a few pictures. To prove I was there. Not as many as I should have liked to have taken, since part of my mission was to learn more about photography. However, my brain was deluged with so much exhilarating information that I felt like Regan Mac Neil in the Exorcist. And that was just on day one. So I took notes furiously and I only hope I can read my handwriting when it comes to implementing the brilliant insights my brain was recording. Somewhere in there.


Of course, it didn’t hurt that I was in a beautiful setting with beautiful people. The resort, Grand Velas in Cancun, is indeed grand. Loveliness, color, sun, warmth, beauty at every turn of the head distracted me from my photography quest. I just wanted to soak it in without recording it on my camera.
Nevermind. It was the people that really stood out. You will rarely encounter such generous and gifted teachers as I found in Elise Bauer, Jaden Hair and David Lebovitz on the blogging side, and fabulous (also generous and gifted) standouts Matt Armendariz, Adam Pearson, Diane Cu and Todd Porter on the food styling and photography side.
The Blogging Experts:
Elise, Jaden and David drove home the finer points for bloggers. Here are some of them:
• understand what you are trying to do with your blog (huh?)
• hone your focus
• make your blog congruent with YOU
• make your front door (opening page/design) express all that (getting to that asap)
• tell a story (why are you writing about the subject of your post ?)
• what value does your post bring to others?
• join the blogging community and link to other relevant posts
• you will never be as interesting to others are you are to yourself (really?)
• join the blogging conversation, which like any other conversation, means you need to be interested in others and what they have to say (high school’s over)
Jaden: That woman is a ball of fire, and kinda cute too—though I guess she overreached with her rush to get to lunch/encounter with a stairway (see photos here.) If you want to learn about the business of blogging, study her pages. The energizer bunny part is harder to emulate by just reading, but you might want to try it anyway.
Elise: A lovely and thoughtful being. When you meet her you feel like it’s déjà vu all over again, even if you are not a woo-woo type like myself. And as we say in New England, she’s smaht, so very, very, smaht. If you want to know about marketing and how to take a simple idea (niche) to the max, (and do it better than anybody) study her pages.
The Photography Experts:
The dynamic duos Todd and Diane along with Matt and Adam took us through some key points on photography. Look at their blogs and study their photos. Over and over.
Diane and Todd: It’s about light, light and more light. Learn the direction of light and how it effects the mood of your photos. Study (and implement) the rule of 3’s in composition. It’s not the camera or the lens that will make your photos great. It’s you, the photographer. If you want to upgrade, try renting first and experiment with different lenses. (Or if you don’t have a dslr yet, rent one and give it a whirl.)
Matt: Every picture tells a story. (In this one it's Matt likes pink champagne?) What do you want to convey with your photo? How does your light depict the mood you want to project? Sometimes it IS smoke and mirrors to get the highlights and shadows where you want them. I’d tell you more, but I can’t articulate what I haven’t really practiced yet.
Adam: Take the time to think about what elements will make your photos sing and don’t over-style. Get rid of clutter. Create movement and enhance texture. Look at Adam’s photos and Matt and Adam's book (when it comes out) Crazy for Cookies, aka, How We Photographed the Same Thing Over and Over Without Boring You. Study and collect good photos from magazines and look at the styling. Check out The Food Stylist's Handbook by Denise Vivaldo.
The Blogger Participants:
Time was short, but I was able to connect with some very talented and interesting people while exchanging ideas embedded in wonderful conversations. Sally and Kent Cameron shared stories and Kent gave me some good photo tips. Nancy and I talked about publishing and the book she is working on about Japanese farm cooking. Elana (whose blog is not up yet) made me laugh out loud. She does a great rendition of her grandmother. I just read Angela’s post from Provence about a dog bone bigger than her pooch’s head that she turned into stock, and her roomie Sarah and I commiserated about winter in the Northeast (are you being pummeled by the storm right now Sarah?) I loved meeting Julie and Shawnda and Jason and Stephanie and Maggie and Damaris and fellow Bostonian Aimee….and so many others. I haven’t even scratched the surface here. To discover some wonderful voices in the blogging world, go to Damaris's post with all the names of the bloggers and a rundown of the blogs.
The lady who made it all happen: Kate Moeller's organizational skills made everything run seamlessly. I don’t know how she did that. Thank you, Kate.
I can’t get that James Taylor song out of my head. Please God, make it go away soon.
Stay tuned for a recipe for chilaquiles and don't be hatin' if you weren't there: check out the yin yang of it:
More happy campers reported here:
Food Blogger Camp (The Recipe Renovator)
Food Blog Camp 2011 (Mommie Cooks)
Food Blog Camp 2011 (Steamy Kitchen)
















How lucky you are!! I wish I could have been there, too, to meet all these fantastic foodbloggers!! I guess you had a very special time!!
ReplyDeleteRita,Yes, I was very lucky and I learned so many wonderful, new things (next stop:change blog design!) Maybe you could tear yourself away from the baby and hubby next year--I'm sure you would find many new friends there (not that you need any) :)
ReplyDeleteLove your post (and pictures!) Am finally catching up on everything after eating all that Mexican food and downing a couple of margaritas. So glad you had as much fun as we did. Next time I have a Lebovitz Isle, I'll toast you : )
ReplyDeleteThanks David. It was a pleasure to meet you.
ReplyDeleteThis was so wonderful to read. I knew the camp was happening in the same country where I live (over a thousand miles away),and as much as I would have loved to have been there, it doesn't fit my wallet. I so appreciate the tips you just shared, especially about photos, my weak area. All the weaker, after seeing your beautiful ones.
ReplyDeleteThank you for visiting my blog. I will always have Mexican recipes when you need a fix.
Kathleen
Thanks Kathleen, It was a stretch, but you are already living in Mexico, so you hardly need a resort! What I gleaned from the photo sessions is that it's practice, practice, practice, like everything else, and there are many good photographers in that group. I will definitely visit you often.
ReplyDeleteHey Sally! Love the post. You really captured people's personalities!
ReplyDeleteWylie
Such a nice post. We love your pictures. Can totally relate to the snow picture. Such a shock to come back to after being in such a wonderful tropical environment. Looking forward to seeing your blog evolve into everything you want it to be!
ReplyDeletewhat a beautifully written post. it was great meeting you and sharing a meal with you! stay warm and keep on doing what you are doing!
ReplyDeleteThank you for the wonderful post--and the recognition :) You really captured the natural aspect of the resort beautifully. You are a wonderful photographer. I look forward to reading more
ReplyDeleteSally, it was awesome to meet you! You are quite the photographer. These photos are a great look back on an amazing experience! Hope to see you again soon ;) xo
ReplyDeleteSally,
ReplyDeleteWhat a wonderful summary of Camp! You've expressed everything I thought and more and did so far more eloquently than I ever could!!
It was pleasure to meet you and I look forward to seeing where your blog takes you!
I hope that our paths cross again!
beautifully written Sally. I love your pictures.
ReplyDeleteThanks Sally, it's wonderful to see your take on the experience. I too was overwhelmed, but in a good way.
ReplyDeleteNice touch with the snowy cold photo at the end. Brrr! Nice meeting you at camp. :)
ReplyDeleteI absolutely love the juxtaposition of the turquoise blue pool water next to the snowy trees. It tells the story perfectly of our journey from hot to cold in a day.
ReplyDeleteSally, it was a true joy meeting you at food blog camp this year. Thank you so much for the cookbook advice and for your company. Hopefully we'll meet up again at another conference soon! Enjoy the rest of your weekend!
ReplyDeleteI'm glad you took such great notes (and pictures). Great to meet you at camp. I look forward to seeing the changes everyone makes to their blogs after the experience.
ReplyDeleteOh, Sally! I'm sure hubs and baby would love to come, too! Actually, we're planning to go to Mexico this year or maybe the next (hubs comes from a Mexican family and we want his grannie to meet our baby), but we could't go in January. It was too soon... And anyway, I've broken my leg so I really COULDN'T come. By the way, have they already said anything about the 2012 camp? I'm curious!! =).
ReplyDeleteP.S. I love your new blog design!
I am so excited that you met Elise Bauer! So many of my beginning steps in cooking were guided by her blog.
ReplyDeleteExcellent post, I enjoyed it a lot, nice pics and great report about Adam’s work (The Greatest Job In The World). I think you had a really nice time while in Mexico! (I followed your tweets )
ReplyDeleteKeep Working....
What a nice blogging here with lovely heart touchy pics in Mexico...
ReplyDeleteGreat blog, I really enjoyed reading it.
ReplyDeletecatering nyc